As part of their second anniversary of digital distribution, Dark Horse Comics released one million comics in forty-eight hours… for free!
Fifty single-issue titles were made available for download via their digital store app. During this period, hundreds of thousands of fans took full advantage of the event, much to the delight of Dark Horse President and Founder, Mike Richardson:
Dark Horse Comics announced today that their digital division, celebrating its two-year anniversary last week, gave away over a million comics.
“The success of our digital promotion illustrates the growing reach of digital comics, which we believe are an important element in the recent resurgence of physical comic book and graphic novel sales,”
Dark Horse Comics first launched their comic-reader and digital store app on April 27 2011, making it one of the few comic-book publishers to not utilise ComiXology for digital support.
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