By Chris O’Falt READ MORE: Film is Here to Stay! Kodak and Studios Strike a Deal
It’s almost hard to imagine, but it was only 17 months ago that Kodak was faced with having to shut down its film manufacturing plant in Rochester, New York and close the doors on filmmakers’ ability to shoot on film. With its main competitor Fuji having already been driven out of the celluloid business, Kodak’s film sales dropped 96% in less than eight years. In the summer of 2014, the company was about to accept defeat at the hands of the digital revolution. Kodak was only able to stave off bankruptcy through a series of secretive last-minute negotiations, which resulted in Hollywood studios promising to buy a guaranteed amount of film stock every year.
The studio bosses were driven to make a large financial commitment to Kodak by a group of passionate A-list directors — Christopher Nolan, Martin Scorsese, Judd Apatow, Quentin Tarantino, Edgar Wright, Bennett Miller and, most importantly, the filmmaker charged with…
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