Netflix Price Increase For New Customers

Netflix Price Increase For New Customers?

The VOD giant, Netflix, have revealed their financial results for the first quarter of 2014.

The company announced an increase of 4 million subscribers with a combined total of 48 million customers. The company also states that their revenue for the quarter exceeded $1 billion – a milestone that was not met during any individual financial quarter in 2013.

In a letter to shareholders, Netflix later revealed their intention to introduce a subscription fee increase for new customers:

“Our current view is to do a $1 or $2 increase, depending on the country, later this quarter for new members only. Existing members would stay at current pricing. (e.g. $7.99 in the U.S. for a generous time period)… These changes will enable us to acquire more content and deliver an even better streaming experience.”

In January 2014, Netflix tested a similar pricing model in the Republic of Ireland where they increased customer subscription fees from €6.99 to €7.99. However, it is not yet known when the company intends to increase their subscription fees for new customers world-wide.

Chris McCarron

I'm an angry Scotsman, fanatical about Doctor Who with a savage hunger for comic-books and an unrivalled passion for video games. Owner of GoGoChimp